For thirty years I arranged Japan from the other side of the sea.
I started in 1992, in the product-planning department of a travel agency in China. My job was to design Japan itineraries for people who had never been — for families, for companies, for people who had saved a long time for one week here. I did that for thirty years, and I was good at it. I was also, it turns out, the person writing the catalogue.
In 2022 I moved to Tokyo. Within a year I had found things that had never once been offered to me in three decades on the other side: a hall with armour along both walls where a master will correct a nine-year-old's grip; farm families who take guests through a grassland conservation foundation and appear on no website; a ferry cabin that is not on the English booking page. None of it was hidden. It simply does not travel.
So in 2023 I registered a company here and took the licence that lets me ask for these things as a trade counterpart rather than as a tourist — 旅行サービス手配業, with a partner office in Kumamoto.
Then I went to New York to see my daughter, who lives there, and watched American families plan Japan the way my clients in China used to: carefully, expensively, out of the catalogue. That is why this site is in English.
The work itself still happens on the telephone. Which inn will take a four-year-old. Which experience is not bookable online and never will be. Which station has a lift on the side you will be arriving from. None of it is written down in English and none of it can be searched for. It has to be asked, in Japanese, by somebody the person on the other end will talk to.
That is the job. Everything else on this site is downstream of it.