Licensed travel arrangement operator · Tokyo

Japan trips for families, planned by someone who lives here.

I build day-by-day itineraries for families travelling to Japan with children — and, when you want it, my company arranges the whole thing on the ground. Not blog recommendations. Telephone calls, in Japanese, to people who answer.

旅行サービス手配業 · Licensed in Japan ·Tokyo office, partner office in Kumamoto ·Reviews from $250
Five women kneeling on the tatami of an open veranda, one of them in kimono, a river and a wooded garden filling the windows behind them.
Guests and their teacher, on the tatami of a house that takes no bookings from outside Japan. This is the kind of afternoon the rest of this site is about.

Services

Three ways to work together.

Start as small as you like. Most people begin with a review and move up when they see how much of this they'd rather not do themselves.

Start here
The Second Opinion
$250Three business days

You've built an itinerary. I go through it day by day, tell you which days will break and why, hand back a fixed version, and record a video walking you through every change. No call needed.

See what's included →
Planning
The Full Plan
$1,25010–16 day trips

Built from scratch: routes, walking distances, a rain plan for every day, restaurant and experience shortlists with links and Japanese phone scripts, packing and station notes. You do the booking. Three rounds of revisions.

Enquire →
Fully handled
Fully Arranged
from $8,000All-in, family of four

Everything above, plus my company arranges it here in Japan — inns, trains, transfers, guides, private experiences. One point of contact, all communication in Japanese, problems solved from this end.

Enquire →

Why it's different

I'm not recommending Japan. I'm arranging it.

Most Japan trip planning sold to American families is written by people who have visited. Useful, up to a point. The point it stops being useful is when the inn you want doesn't answer email, the experience you found isn't bookable online, and the answer you need only exists at the end of a phone call in Japanese.

My company holds a Japanese travel arrangement licence — 旅行サービス手配業. In practice that means I'm not asking on your behalf as a tourist. I'm asking as a trade counterpart, and I get a different answer.

That's the entire difference, and it's the reason some things on this site are not available to you any other way.

Mai standing among costumed participants at a local festival: a man in lacquered armour and fur, another in a woven travelling hat, a rack of arrows behind them.
A local festival in the middle of an ordinary working week. Half of what I know about which places will say yes, I learned by standing in places like this and asking.

Experiences

Things I can get you that aren't on the internet.

Written up one at a time, as I get round to them. Each of these is a segment of a longer trip, not a standalone tour.

Kyushu → Kansai · 3 nights

The Aso Night Crossing

Two nights at a six-room cultural resort inside the Aso caldera — with a hall out back that has a shrine to the kami of the sword and armour along both walls — then an overnight ferry that deletes an entire travel day between Kyushu and Osaka.

Read the whole thing →
Aso, Kumamoto · 1 night

Two Families, One Village

One night in the houses of working farm families on the floor of the Aso caldera, placed by the foundation that keeps the grassland from turning back into forest. There is no listing and no booking site — and it does not work for one family. It works for two or three.

Read the whole thing →
Beppu → Fukuoka · 4 nights

West Across Kyushu

Cormorant fishermen working a river at Hita by firelight, a plum cellar that takes six people at a time, a volcano that is open or shut depending on the volcano, and two hundred dolphins that live off Amakusa all year and do not care what month you come.

Read the whole thing →
Nagano · 2 nights from Tokyo

Where Japan Skis

The highest lift-served snow in Japan, a ski school that teaches in English, and an onsen hotel three minutes' walk from the lift. At half past eleven on the second morning the ski club of the local elementary school comes down to the beginners' run — which is the whole reason to come here rather than Niseko.

Read the whole thing →

How it works

What actually happens.

01

Tell me who's coming

Ages, dates, and the part you're most worried about. That last one matters more than the first two.

02

A route before anything else

Which cities, in which order, for how many nights. Almost every failed itinerary failed here, before a single restaurant was chosen.

03

The plan, day by day

Times, walking distances, a rain plan for each day, and Japanese scripts for anything that needs a call.

04

You book it — or I do

On planning tiers you book it yourself with direct links. On Fully Arranged, my company handles it here and you have one contact for everything.


About

Who you'd be working with.

Mai outdoors in Japan with a dog on a lead.

For thirty years I arranged Japan from the other side of the sea.

I started in 1992, in the product-planning department of a travel agency in China. My job was to design Japan itineraries for people who had never been — for families, for companies, for people who had saved a long time for one week here. I did that for thirty years, and I was good at it. I was also, it turns out, the person writing the catalogue.

In 2022 I moved to Tokyo. Within a year I had found things that had never once been offered to me in three decades on the other side: a hall with armour along both walls where a master will correct a nine-year-old's grip; farm families who take guests through a grassland conservation foundation and appear on no website; a ferry cabin that is not on the English booking page. None of it was hidden. It simply does not travel.

So in 2023 I registered a company here and took the licence that lets me ask for these things as a trade counterpart rather than as a tourist — 旅行サービス手配業, with a partner office in Kumamoto.

Then I went to New York to see my daughter, who lives there, and watched American families plan Japan the way my clients in China used to: carefully, expensively, out of the catalogue. That is why this site is in English.

The work itself still happens on the telephone. Which inn will take a four-year-old. Which experience is not bookable online and never will be. Which station has a lift on the side you will be arriving from. None of it is written down in English and none of it can be searched for. It has to be asked, in Japanese, by somebody the person on the other end will talk to.

That is the job. Everything else on this site is downstream of it.

An ikebana arrangement of spring branches and a small potted azalea on a wooden shelf against an ochre earthen wall.
Somebody arranged these before the guests arrived, and nobody mentioned it. That is more or less the whole country, and it is the part that does not fit in a brochure.

Get started

Twenty minutes, no pitch.

Tell me who's coming, how old they are, and roughly when. I'll tell you whether your dates are realistic, what the trip would cost, and whether you need me at all.

Email me

Ready to buy a review now? The Second Opinion, $250 →